Mindful Moments

Spec Work

Mindful Moments strives to improve their clients’ mental wellbeing through  stand-alone mindfulness workbooks, printable monthly challenges and a quarterly mindful subscription box. 

For this brand identity, I wanted to draw on familiar imagery of mental wellbeing and mindfulness, while showcasing the core products of the company — their workbooks. I wanted to give the brand a unique look through their colour palette by bringing an earthy gold together with blues and a crisp off-white. I chose a neoclassical typeface to match with a friendly and playful handwritten typeface to round out this brand, creating the perfect balance Mindful Moments aims to help their clients achieve.