Swift Tea

Spec Work

What’s a Taylor fan’s favourite hot beverage? Swift Tea, of course!

The inspiration for this whimsical and cosy tea brand came to me one night when I was patiently waiting for my tea to brew while jamming out to Red (Taylor’s Version). 

Singing “I bet you think about TEA” to my cup as I waited for it to reach peak steeped perfection, I thought “Hey, that would be a great tea brand for Swifties!”

The brand unites familiar typography of folklore and evermore, a whimsical Swift-inspired colour palette, and offers a nod to Swift’s lyrics and album titles in its tea flavours. To emphasise the fun and light-hearted nature of this brand, I created Swift Tea t-shirt designs inspired by the iconic ‘Red’ era concert shirts.